Jimmy Dean ESPN Promotion
Launch In-Flight Movie
BERNINA 2011 Holiday Promotion
LAUNCH is a leading shopper engagement agency that markets through owned media channels. We specialize in:
Many brands, and their agencies, focus on paid or earned media. We’re happy to cede that ground to them. We primarily—and strategically—organize around our clients’ owned media. That is to say, we focus on the messaging the brand controls without having to rely on forces beyond our immediate control.
As a collective of passionate people, broadly and deeply diverse in our combined marketing background, our approach allows us to tackle every marketing problem differently, bringing to bear a solution agnosticism that’s rare for agencies of our size, and even rarer for agencies that are part of a holding company. We want to build brands that solve consumer need states, and we aren’t precious about how we get there. We just want our clients—and our agency, naturally—to succeed.
By combining a focus on owned media and creative strategies that engage shoppers along the path to purchase, we’ve earned a TOP 100 promo agency (U.S.) ranking, and we partner with national clients like Sara Lee, ConAgra, and PetSmart—many of the brands we work with are found in the modern American kitchen.
Looking to drive product trial, increase sales velocity and build brand loyalty?
Engage with us today.
Last weekend, the LAUNCH crew packed up their sunscreen and headed down south to Panama City for some fun in the sun. Well, some fun and a bit of work at Captain Punch Beard’s Party Plank event hosted by Sour Punch and created by LAUNCH.
Brands that enhance the quality of emotional connections between consumers will benefit greatly in 2012. The desire for self expression in the home and especially in the kitchen is the key for many shoppers who want to their personal style to shine. Content that empowers shoppers together with the expanding smartphone usage and lifestyle sites such as Pinterest and will be setting new standards for self expression.
Hello peoples. I’m going to attempt to show you my process and workflow for taking a static logo and animating it in 3D space. I’ll include very basic examples for ease of understanding and will avoid deep program descriptions or explanations. This will be a totally noob-friendly overview of how something like the “Tackle the Morning Rush” 3D animated logo gets produced.? (Watch in HD for maximum epicness.)
(watch in hd for maximum epicness)
w3 awards silver
Each year the W3 Awards, judged by the esteemed International Academy of the Visual Arts, honors outstanding creative work on the web in a number of different categories for marketing programs, websites and videos. This year, LAUNCH is proud to announce that we’ve taken home two awards for excellence on the web for our work with Sara Lee!
Is she responsible for one of the more memorable jingles of all time?
Maybe it’s just me, but I think there’s a little bit of a trendlet happening right now in the world of advertising. Jingles have made a comeback of sorts. And I’m thrilled. Read More »
In the last week of October, the Pew Research Center’s Project for Excellence in Journalism released a study called The Tablet Revolution. This study gives great insight on tablet usage. While the study focuses primarily on how people read and receive news on their tablets, we can get key takeaways on how tablets will play a role in shopping this holiday season.
October has been a busy month. LAUNCH attended and participated in two industry events to gather new insights and proudly display our work. The National Association of Convenience Stores (NACS) conference is one of the 50 largest annual trade shows in the U.S; LAUNCH attended to check out the most comprehensive representation of products and services for the convenience industry. Read More »
Timeline and apps: These are two of the biggest changes to affect the future of Facebook. They will not only change the way people interact with their friends and family on the social network, but also how people will interact with brands.
There were a slew of new changes and enhancements that Mark Zuckerberg and co. announced in late September, but let’s focus on these two features that most marketers need to be conscious of and how they could impact future campaigns:
Fun in the sun with Sour Punch. Our latest promotion was a huge success! http://t.co/9pn1Lpph #thelaunchblog #mechanicalshark
2 months ago via TweetDeck
How to create a mobile-first brand: http://t.co/hgBgVodz
2 months ago via TweetDeck
Nielsen: Top five retail apps and websites | Chain Store Age: http://t.co/Cw0YCvQU
2 months ago via TweetDeck
Couponing: 125 Years Old, American as Apple Pie http://t.co/SKgmKMDW
2 months ago via TweetDeck
Another beautiful day in Chicago, another beautiful day to do amazing work.
2 months ago via TweetDeck
How social media fueled the most viral video of all time http://t.co/7SVoM9HX
2 months ago via TweetDeck
If the content is right, New Facebook Premium Advertising Features Offer Marketers 3X thee ROI: http://t.co/uT1pbGJK
2 months ago via TweetDeck
Simple copy is shareable copy ... http://t.co/oFlgeZGC
2 months ago via TweetDeck
4 Things The Best Facebook Timeline Pages And Ads Do http://t.co/WxlpngFX
2 months ago via TweetDeck
64% @Twitter through the web. 10% through Twitter client. 16% through mobile application. http://t.co/KcT5km3P and other neat facts.
2 months ago via TweetDeck
Our latest consumer promotion for BERNINA USA starts today! http://t.co/o8Q6owp5 If you love sewing you could win some awesome prizes!
3 months ago via TweetDeck
Meet the Coolest Facebook Brand Timelines From Coke to ESPN to Ford http://t.co/MGNOjvfh
3 months ago via TweetDeck
The future of TV is about content, not hardware: explains what you need to know about iTV http://t.co/zVY3izLJ (via @jpoggi)
3 months ago via TweetDeck
How To Run A Promotion On A Facebook Timeline Page http://t.co/KEZE1zLO
3 months ago via TweetDeck
@P2PInstitute Thanks for the RT. Keep up the great work! :)
3 months ago via TweetDeck
Another one of our digital promotions is starting soon. http://t.co/o8Q6owp5 Sewers rejoice! #teaser
3 months ago via TweetDeck
Introducing Generation C: Americans 18-34 Are the Most Connected | Nielsen Wire http://t.co/1ykH7EJd
3 months ago via Tweet Button