Services

Broad Engagement Experience.
Deep Owned Media Expertise.

We’re strategic partners every step of the way. As a smaller agency, we can afford the luxury of a level of service that, frankly, just can’t be had at a larger agency. And because we’ve been around the block and aren’t acting in “start-up” mode, we have a dedicated staff that is supported by all the agency services we offer. We’re experienced in just about every type of marketing execution under the sun, with strengths in consumer promotion, digital, shopper and trade marketing.

Owning The Inspiration

Shoppers want to be stimulated with bold ideas, relevant incentives and deeper brand experiences that they can believe in. LAUNCH can help your brand develop strategic promotions that not only attract shoppers and spur sales, but also build brand equity and loyalty. How?

Create brand promotions that are so inspiring, they are shared with friends, family and colleagues
Leverage your brand channels, new technologies and social networks to spread the word
Connect shopper insights with your brand’s story to drive ideas that matter to shoppers
Ensure the promotional experience is strategic, relevant and truly authentic to the shopper

Owned media is the center of any successful promotion. LAUNCH focuses on your product, packaging, retail footprint and digital and mobile media to deliver unique brand promotions that truly differentiate you from the competition. We deliver outstanding results because our promotions are fully integrated across your owned media, motivating purchases with inspiring brand experiences.

Owning The Connection

Shoppers are planning their trips to the store more carefully than ever before. They may be time-pressed, dollar-squeezed, or both. LAUNCH can help your brand influence how shoppers spend their time and money during store visits by leveraging digital and mobile marketing more effectively. The keys: (1) understand the shopper’s mindset, and (2) deliver relevant messages at the right time. How?

Create awareness of solutions and offers through your website, emails and tweets and texts
Engage the shopper in-store with mobile apps, shopping lists, video clips, digital kiosks, and mobile bar codes to motivate purchase
Invite shoppers to share their experiences through social media channels by
posting on Facebook, tweeting deals, and by the all-powerful word-of-mouth

Connections like these initiate conversations and build relationships between shoppers and your brand. When done well, this helps develop an owned customer database that gives you more control, enabling a direct conversation through email and mobile communications.

Owning The Experience

Because of the depth of our expertise with both the retail environment and the shopper mindset, LAUNCH knows that your brand can still own the retail experience. How?

Partnering brands with retailers to collaborate on mutual solutions, especially aligning with the retailer’s marketing and shopper segmentation model
Influencing behavior in all stages of the shopper behavior cycle (planning, shopping, consuming) and along the retail path to purchase
Developing shopper-focused communication platforms and actionable marketing and merchandising programs
Using technology to collect information about shopping behavior and establish direct communication channels with shoppers
Leveraging research and insights to develop strategies and concepts that resonate with targeted shopper segments
Building brand equity and customer loyalty, and increasing shopper satisfaction
Improving execution through better collaboration with category management, customer marketing and retailers
Improving business results including cost reduction, profit growth and more sales

From point-of-sale to endcaps and aisle reinventions, your brand has the power to lead and own the retail experience.

Owning the Trade Channel

Your sales force is an important partner in getting your brand onto retail shelves and into the shopper’s hands. LAUNCH believes in taking an active, invested approach to creating programs and collateral specifically aimed at the teams committed to selling in and distributing your brands and products. How?

Understand the specifics around the channel environments that will interact with your brand
Apprehend the motivations and drivers of your target
Build strategic programs that drive sell-through and sell-in
Align to your audience—internal, retail associates or B2B partnership